How Cloudnine’s Momeaze Created a One-Stop Mom And Baby Online Marketplace with StoreHippo

Challenge

Turning a Trusted Maternity Brand Into a Scalable Phygital Multi Vendor Marketplace

Cloudnine’s vision for Momeaze was simple, create a trusted one-stop shop where moms find quality maternity and baby-care essentials, while giving offline vendors new growth opportunities through online sales.But turning this vision into reality came with its share of hurdles. 

Although Momeaze was already on Shopify, the platform lacked the flexibility and enterprise-grade features needed for a scalable phygital (offline+online) marketplace. The brand also worried that migrating to a new multivendor solution might be complex and risky, with potential hassles or downtime disrupting business.

While building Momeaze, the Cloudnine team ran into a series of roadblocks that slowed down their vision of a seamless phygital marketplace. Some of the key challenges were:

• Slow response times that made resolving issues and running daily operations harder.
• No dedicated vendor access, leaving sellers dependent on the admin for even basic tasks.
• Catalogue management gaps, with vendors unable to add or update their own products.
• Shipment scheduling limitations, preventing sellers from managing fulfilment efficiently.
• Missing enterprise features like Price Overrides, Product Linking, Bulk Orders, and Audit Logs.
• Uncertainty around migration from Shopify, with worries about downtime, data loss, and overall disruption.

Momeaze needed a robust and flexible enterprise ecommerce platform to move beyond Shopify’s limitations and bring its omnichannel, multivendor marketplace vision to life. The brand wanted an all-in-one solution that cut reliance on third-party apps, gave vendors independence, streamlined cataloguing and fulfilment, and scaled effortlessly to grow its digital footprint across India.

Solutions

Seamless Omnichannel Commerce - StoreHippo’s Niche Online Marketplace Solutions Driving Momeaze’s Success

StoreHippo’s multivendor marketplace platform came with the end-to-end features and flexibility Cloudnine needed to bring Momeaze to life. From vendor autonomy to catalogue management, logistics, and subscriptions, StoreHippo addressed every roadblock that had limited growth on Shopify. Its headless architecture, plug-and-play modules, and smooth migration capabilities ensured Momeaze could go live quickly without business disruption.

Here is what Momeaze was able to achieve with StoreHippo:

Niche Multi Vendor Marketplace

Momeaze used StoreHippo’s multi vendor marketplace solutions, combined with omnichannel capabilities, to build a strong brand presence across touchpoints. The niche marketplace became a simple and trusted shopping destination for mothers, while also enabling 150+ sellers to expand their business online through a scalable digital platform. With features like mobile OTP and social logins, secure payment gateways, and multiple integrated delivery partners, the shopping journey was made effortless for buyers. 

For vendors too, the setup was seamless, giving them the independence to manage their business and connect directly with customers without friction. The built-in admin capabilities gave brand administrators complete visibility and control over each vendor’s operations, ensuring transparency and smooth management.

Freedom To Vendors

Momease sellers were restricted on Shopify due to not having a dedicated login and difficulty in uploading catalogs. StoreHippo’s comprehensive multi-seller solutions with extensive vendor related features gave Momeaze vendors the freedom to run their business independently. With dedicated logins, sellers could easily manage their catalogues and inventory without depending on the admin. They could also schedule shipments for their own orders, giving them greater control and flexibility in serving customers on time.

Android And iOS Apps

Momeaze leveraged StoreHippo’s built-in mobile app builder to launch Android and iOS marketplace apps without any coding effort. The apps stay auto-updated and fully synced with the website, ensuring consistency across all channels. This gave Momeaze a strong multichannel digital presence, letting buyers shop smoothly on mobile or web along with offline channels. The zero code apps builder from StoreHippo ensured Momeaze created a strong mobile channel presence and also saved valuable time, reduced development costs, and ensuring faster go-to-market.

Seamless Integrations

Enterprise brands often need their marketplace ecosystems tailored with preferred solutions and service providers. For Momeaze, this meant integrating trusted logistics partners to ensure reliable fulfilment. Leveraging StoreHippo’s API-based flexible architecture, Momeaze seamlessly connected DTDC, Delhivery, and BlueDart into its platform. These integrations enabled timely, hassle-free deliveries across thousands of pin codes, strengthening the marketplace brand’s multichannel presence and building trust with mothers who depend on quick access to essential products.

Scalability and Flexibility at Every Step

Momeaze’s unique business model required an enterprise marketplace builder that could be customised both at the frontend and backend to match its specific needs. With StoreHippo’s MACH (Microservices, API-first, Cloud-native, Headless) architecture, the brand rolled out tailored features quickly, including subscription-based products that auto-renew as per the customer’s chosen duration. For mothers, this meant hassle-free repeat orders for everyday essentials, while for the brand it ensured scalability, agility, and a future-ready marketplace that could grow without limitations.

Hassle-Free Migration From Shopify

Momeaze first started on Shopify, but the platform’s app-dependent setup and limited multivendor capabilities created bottlenecks for the brand. Vendor management, catalogue control, and advanced features like shipment scheduling or price overrides were difficult to implement, slowing down operations and growth. To overcome these challenges, Momeaze chose StoreHippo for its streamlined, native, no-plugin features and enterprise-ready solutions. Migration was completed in less than a week,seamlessly, with zero downtime; allowing the brand to scale its omnichannel niche multi vendor marketplace without the inefficiencies of a patchwork system.

Dedicated Support For Tech Issues

On Shopify, Momeaze struggled with slow response times whenever platform bugs or queries arose, which often delayed operations. With StoreHippo, this pain point was eliminated. A dedicated support team from StoreHippo resolves most issues within just 2–3 hours, giving Momeaze the agility to keep its marketplace running smoothly without interruptions. This responsive support became a key factor in ensuring operational efficiency and reliable customer experiences.

From Cloudnine Pharmacies to 14000+ PIN Codes, Delivering Trusted Maternity and Baby-Care Products Pan India

With StoreHippo powering its niche vertical marketplace across offline, online and mobile commerce touchpoints, Momeaze gained a future-ready solution to scale maternity and baby-care retail across India.

StoreHippo provided Momeaze with an integrated ecommerce ecosystem that empowered 150+ vendors, streamlined catalogue and fulfilment processes, and enabled deliveries across 14,000+ PIN codes. By offering easy-to-use tools for vendors, a smooth shopping experience for mothers, and central visibility for the brand, StoreHippo helped Momeaze turn its vision of a one-stop digital destination into reality.

Looking ahead, Momeaze is preparing to take its phygital model even further. With automated order assignment to the nearest pharmacy for faster fulfilment and voice-enabled search for simpler shopping, the brand is set to bring mothers even closer to trusted essentials anytime, anywhere. 

StoreHippo is proud to power Momeaze’s success story and looks forward to supporting its next phase of innovation.