B2B2C stands for Business-to-Business-to-Consumer. The model combine both B2B selling and B2C selling in one. In this business model one main brand connects and collaborates with multiple other brands to ultimately serve the end customers. In a B2B2C business, 3 parties are involved, viz - the primary brand, the intermediate brands, and the customer. Consumers are fully aware that they’re buying from the primary brand. The purpose of the intermediary brands is to provide more direct service at customer touchpoints, creating a mutually beneficial situation for both businesses.

A platform that has inbuilt support for both the B2B and B2C business models and is flexible enough to accommodate the unique requirements of a B2B2C model is best-fit for B2B2C brands. StoreHippo, with its inherent flexibility and scalability, and inbuilt solutions for both B2B and B2C models is the right fit solution for diverse use cases of B2B2C eCommerce.

Yes, StoreHippo enables you to set up a hyperlocal B2B2C Marketplace with area-specific fulfilment done by local dealers. You can start your hyperlocal B2B2C marketplace with your dealers as vendors and start fulfilling the orders for retail customers in different locations. You need to onboard the vendors based on the locations you wish to serve. Once customers place their orders on your hyperlocal marketplace, the orders can be routed to the nearest dealer from your customers.

Yes, StoreHippo provides you with the provision to add marketing tools, such as Google Analytics, Facebook Pixels, etc at the substore levels. This way each of your vendors can set up their own marketing.

StoreHippo has built-in solutions to take care of diverse use cases and requirements of the B2B2C model. It comes with features, such as a multi-seller multistore (substore), substore-based sellers, substore-based payment methods, and so on. With StoreHippo B2B2C brands can set up location-based sub-stores, vendor-based sub-stores, product-based sub-stores, user-based sub-stores and many other custom use cases for setting up sub-stores.

Any business where the main business can create a strong network of other businesses to serve the end customers is an ideal fit for adopting the B2B2C model. These businesses can sell products or services and together offer additional value to the customers which is otherwise not possible to offer in isolation by either the main business or its partner businesses.

A B2B2C model opens up a wider target market/audience segment for both the main brand and its partner brands. With huge data at their disposal, they can also strategize their business and marketing moves for fast growth. The B2B2C set up also tends to provide a better customer experience and buying journey for the end consumer.

Yes, StoreHippo allows you to create a B2B2C brand with multiple brands as sellers. However, the number may vary from plan to plan.

Yes, StoreHippo ecommerce platform provides the end to end support for international businesses along with the custom setup of functionalities, such as multilingual, multi-currency, multistore (substore), etc.

Yes, StoreHippo comes with a gamut of inbuilt marketing tools to enable B2B2C brands to run their marketing and promotions.

Combining B2C with the B2B model gives enterprise brands a better understanding of the market and customer requirements. Also, going B2C helps better with branding and creating loyal customer base among millions of customers.

StoreHippo offers various plans and custom pricing for implementing B2B2C use cases for enterprise brands. Please check out our plans or connect drop us a mail here.